Promote Tiny Houses on Social Networks : Advance attitudes towards the environment.

March 31, 2022 – Salomé Quesson

For the past decade, and especially now since the onset of the coronavirus crisis, there has been a need to get back to nature. People want to return to a more independent and less superficial way of life. Living in symbiosis with nature while protecting it and taking care to use equipment that can safeguard it is a new philosophy that is emerging, a need for human beings to “recharge their batteries”. Every action counts. While businesses and governments have a great responsibility to limit the consequences of climate change, as consumers and citizens, we all have a role to play in behaving more responsibly about our impact on the environment. With the emergence of the phenomenon of ‘eco-anxiety’, that intense feeling of sadness and guilt about environmental degradation, tomorrow’s generation is quickly realising that it is time to act. 

Nowadays, it is possible to get things done with the help of the Internet. The arrival of the internet has changed the communication between companies and consumers or politicians and voters and has insidiously and drastically changed the mutual influence generated between them.

In the past, influence was exerted mainly through so-called “traditional” media such as radio, television and newspapers. Today, the paradigm is completely different: it is now possible to influence a consumer, a voter, a politician, an organisation or even the whole world with 280 characters on Twitter, a posted content (image, video, text) on Instagram, Facebook or YouTube (and others of course with a smaller community). 

THE TINY HOUSE : AN ENVIRONMENTAL INNOVATION 

Similar to the snail or the turtle, a mobile home is the assurance of being able to move around economically and ecologically, in all freedom, with your own home, and with the promise of much greater comfort than you could imagine. « Tiny » means really small : These houses are indeed very small in size, but promise equipment almost equivalent to that of a traditional house. 

IN SHORT, WHAT IS IT REALLY? 

The first “micro-houses” were built in the United States. In 1929, Charles Miller has created a micro-house installed on a Ford Model T car. In 2002, the architect Jay Shefer created the very first Tiny House with a surface of 9m2. He has created the first company to build and sell these tiny houses on wheels, the Tumbleweed Tiny House. 

In 2005, Hurricane Katarina wreaked havoc. The micro-houses are used as emergency housing for the victims.These small constructions seem to be “blooming” everywhere in France and in the world, in short, their growth seems inexorable.

The subprime crisis, which began in July 2007, led to a rise in interest rates that forced many Americans to leave their homes because they could no longer refund their loans. They are evicted and have no housing. It is then a matter of looking for ways to find cheaper housing. These two events help to promote Tiny houses as an economical and ecological alternative that makes it easier to live in while respecting the environment. These small constructions seem to be “blooming” everywhere in France and in the world, in short, their growth seems inexorable.

TINY HOUSE
A SMALL SPACE FOR A SIMPLIFIED LIFE

1. THE MULTIPLE USES OF THE TINY HOUSE

For some, the tiny house is an independent house for a nomadic life or in the middle of nature, a way to travel and to go green for the holidays, or a simplified way to extend one’s main residence, a less expensive alternative to a classic house extension.  For others, especially professionals, the tiny house will be the ideal solution for an office, a workshop or any other optimised and autonomous work space. 

Source : LaTinyHouse

3. A COMFORTABLE HOME 

Despite its small size, generally between
9m2 and 40m2 for the largest ones, the tiny house has all the comforts of a home. It is perfectly suited to simplified lifestyle, based on minimalism and the optimisation of material possessions. Building a tiny house with a professional means embarking on a a turnkey project with no surprises, where each space will be cleverly designed to remain practical on a daily basis. Indeed, the tiny house remains above all a very functional habitat, in which you can easily find all the amenities of a real house: kitchen house: kitchen, bedroom, living room, bathroom, etc. 

Source : LaTinyHouse
Source : LaTinyHouse

2. A MOBILE HOME 

Some tiny house models are designed to be moved frequently for the more adventurous, while others are built to be transported only occasionally, or simply to be left on the ground. Some tiny house models are designed to be moved frequently for the more adventurous, while others are built to be transported only occasionally, or simply to be left on the ground.

Source : LaTinyHouse

4. THE ECO-FRIENDLY TINY HOUSE 

The choice to build a tiny house is often often guided by the desire to reduce one’s ecological footprint, with a more environmentally friendly lifestyle. In fact, the tiny house is built with recyclable materials and ecological construction processes, usually in wood. In addition, the insulation of the tiny house remains an important point to be able to live in it all year round, summer and winter. As far as energy is concerned, the tiny house can be connected to water, electricity and gas, while consuming much less, compared to a traditional house. But the tiny house can also be 100% autonomous with the installation of solar panels, a rainwater recovery and treatment system. 

5. A TAILOR-MADE DREAM

 It is possible to build your ideal tiny house yourself, or to put this life project in the hands of a specialist builder. He will design for and with you a personalised modular home, the home that suits you. Although one might think that the purchase of such a small building is expensive, with an average price of between €15,000 and €50,000, one quickly realizes that in the long term it can quickly pay for itself and save money. Building a tiny house on a not buildable land is allowed by law in France under certain conditions depending on the area. And if you are wondering how a no constructible plot of land becomes constructible, it must be serviced and approved after an application to the town hall. You can also try to earn money with a no buildable land in your possession, in this case, the seasonal rental of tiny house can be an ideal solution to make your land profitable. 

PROMOTION : SO WHY THE USE OF SOCIAL NETWORKS ?

Social media platforms such as Facebook, Youtube, Instagram or Linkedin have a central place in the communication strategies of companies. Customer relations are at the heart of a company’s life. With more than 4.55 billion users worldwide in 2021, social networks have become an indispensable tool for interacting with customers or future customers, allowing a more direct connection with them and creating a real human relationship. Knowing that a user spends an average of 2.2 hours per day on social networks, it is essential that companies adopt a “social media” strategy in their overall communication strategy. In 2021, 88% of marketers believe that their social media marketing has been very effective. It would be interesting to establish a green marketing strategy on social networks to promote an environmentally friendly product such as the “Tiny house”. Generation Y (people born between 1980 and 2000) are more sensitive than their predecessors to climate change and current societal issues. Indeed, many of them feel the need to change their lifestyle in order to have a better impact on the environment and society. They will therefore more easily move towards eco-responsible and people-friendly companies. Let’s go back to what “Green Marketing” is: it consists of selling products with an added social or environmental value with an ethical argument and then promoting them. It can be based on the ecological characteristics of a product (ecological raw materials, recyclable product, etc.), on green promotions (a tree planted for a purchase) or on the company’s environmental promises (foundation, ecological actions). Promoting an environmental product on social networks would help improve young people’s attitudes towards the planet.

Wrote by : Salomé Quesson

Sources :

http://olivier-blochet.over-blog.com/2015/01/les-roulottes-tsiganes.html, Site over-blog.com, « Les roulottes Tziganes » par Oliver Blochet, le 18 janvier 2015

https://www.greenkub.fr/tiny-house, Site Greenkub.fr, « Tiny house, tout savoir sur les maisons écologiques avant de se lancer » par Fabien Paupier

Le marketing environnemental, qu’est-ce que c’est ?

https://japanization.org/les-tiny-houses-inspirees-de-la-culture-japonaise/, Site Japanization, « Les « Tiny Houses » ont étés inspirées par la culture japonaise ! »

http://trip.blogbalay.com/historique-des-tiny-houses/, Blog Balay, « Historique des tiny houses »

http://toctoctiny.fr/les-multiples-utilisations-des-tiny-houses/, Site Toctoctiny, Top 7 des utilisations pour une tiny house

Influence sur le web : ce qui est en train de changer

https://tinyhousefrance.org/loi-alur/, Site TinyHouseFrance.org,« Yourte, tipi, roulotte et tiny house vont trouver leur place dans les règles de l’urbanisme. »

https://positivr.fr/question-reponse/reglementation-tiny-house-france/,Site Positivr,« Quelle représentation pour une

One thought on “Promote Tiny Houses on Social Networks : Advance attitudes towards the environment.

  1. Hi! First of all, thank you for the excellent article on a subject matter that grows in popularity each day.

    This article drew my attention immediately since I saw an increase in this kind of content across my social media platforms, especially YouTube. I’ve also read that the tiny house ‘movement’ has been especially lucrative for tourism since the pandemic. People wanted to travel, explore, or even enjoy a weekend away in mobile homes. This way they were guaranteed to have less accidental interaction with others due to private entrances and facilities. The tiny house phenomenon also seems to be spreading among younger residents in larger cities. For example, I saw numerous videos in which architects convert very small spaces into suitable and modern living arrangements for two in overcrowded cities such as Tokyo. The most attractive notion of small homes is that they can relatively easily be constructed as eco-friendly, as you mentioned. These houses have relatively low energy consumption and could be even more effective when focusing on the usage of renewable energy through solar panels and filtration systems.

    Like

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